WhatsApp Business Platform
Meta Official Pricing
Businesses using our platform are charged per 24-hour conversation, with different rates by conversation category.
How conversation-based pricing works
There are four conversation categories on the WhatsApp Business Platform: marketing, utility, authentication, and service. Businesses can initiate a marketing, utility or authentication conversation with a template message.
Service conversations are initiated by users; these are typically about resolving customer enquiries. Businesses can respond within the 24-hour customer service window.
Conversation rates
Select the market, currency and conversation category to find the rate.
Conversations are 24-hour message threads between you and your customers. Learn more
Conversation rate:
Not available
Rate in native currency:
Not available
This rate is not available for the selected combination.